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Module 4: Your LBP – What it Is, Why You Need it, How to Create it

Your LBP - a Leave Behind Presentation - is an essential marketing message for your product.

It is essential that you provide all key attendees with an LBP. The LBP is your “voice” after you have left to describe your product and its benefits in a clear, concise way.

Comments

  1. John Barrett says:

    Do you recommend a TSC and LBP for every little product you develop?

    Thanks Alan.

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