It is absolutely essential that you:
- Create a list of key competitors
- Create a competitive grid of your product versus theirs
- From this you will create your USP – Unique Selling Proposition
How to research competitive products and know their strengths and weaknesses.
This was very informative and surely a great benefit to know from the start.
Thanks Alan.
Very Good with a lot of valued information!!
This has added to my growing knowledge base. I appreciate the emphasis on building a strong foundation in preparation to presenting to manufacturers. It has prompted me to think about my product from the manufacturers point of view.