It is absolutely essential that you:
- Create a list of key competitors
- Create a competitive grid of your product versus theirs
- From this you will create your USP – Unique Selling Proposition
How to research competitive products and know their strengths and weaknesses.
This was very informative and surely a great benefit to know from the start.
Thanks Alan.
Very Good with a lot of valued information!!
This has added to my growing knowledge base. I appreciate the emphasis on building a strong foundation in preparation to presenting to manufacturers. It has prompted me to think about my product from the manufacturers point of view.
Knowing your point of differentiation is one the most important aspects of your pitch. This grid allows you to easily determine it.
Julie, thanks for the feedback. Definitely helpful.