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Module 1: Sizing Up the Competition

How to research competitive products and know their strengths and weaknesses.

It is absolutely essential that you:
  • Create a list of key competitors
  • Create a competitive grid of your product versus theirs
  • From this you will create your USPUnique Selling Proposition



  1. jbinvent.design@gmail.com says:

    This was very informative and surely a great benefit to know from the start.

    Thanks Alan.

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